Sue Jameson is a professional joy activist and laughter coach. Sue won the South African #Firsts competition and wanted to change the bad rep of her city and bring the love to Jo’burg with a laughter mob and joy parade. It was an amazing journey to be part of and we fell in love with this glorious city. Look out people, Joyburg’s coming!

Director: Tubby Brother
Agency: AKQA
Producers: Carly Aston & Jasmyn Asvat