We spent a week in Johannesburg shooting this lovely little film as part of the Vodafone #Firsts series. We had so much fun shooting this project and our star of the show Sue Jameson (professional joy activist and laughter coach) was superb! Sue won the South African #Firsts competition and wanted to change the bad rep of her city and bring the love to Jo’burg with a laughter mob and joy parade. It was an amazing journey to be part of and we fell in love with this glorious city. Look out people, Joyburg’s coming!

Director: Tubby Brother
Client Vodafone
Agency: AKQA
Producers: Carly Aston & Jasmyn Asvat