Vodafone 'Joyburg'

Agency: AKQA

Director: Tubby Brothers

Sue Jameson is a professional joy activist and laughter coach. Sue wanted to change the bad rep of her city and bring the love to Jo’burg with a laughter mob and joy parade. It was an amazing journey to be part of and we fell in love with this glorious city. Look out people, Joyburg is here!

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