We created these TV spots for BBC Radio 1’s Live Lounge month where 30 artists each perform a cover of the track that inspired them in getting to the heights they’ve reached today.

Using a mix of BBC archive and scenes we shot of our artists as youngsters we tell the story of their ascent to stardom, in reverse. We start with the present day and go back in time, watching them get younger before our eyes. We go back to the very moment at which their life changed; the moment they heard that one particular song. The song that changed everything.

Director: Tubby Brother
Agency: BBC Creative
Creative Directors: Aidan MCclure, Jamie Starbuck
Creatives: Edward Usher, Xander Hart
Producer: Ivana Bohuslavova
DOP: Jim Jolliffe
Production Design: Laurence Dorman
Editor: Joe Parsons @ The Assembly Rooms
Sound: Martin Leitner @ WAVE
Colourist: Jack McGinity @ Time Based Arts