There are few things more satisfying than tucking in to your food unafraid of making a mess. That moment when it’s just you and the tasty stuff in your hands.

We wanted to get carefree, up close and personal in this fast paced TV spot. It was also a great opportunity to push the ideas for the stop frame animation, as the food almost explodes in front you as it’s invisibly eaten.

Director: Tubby Brother
Client: Sainsbury’s
Agency: Wieden and Kennedy
Producer: James Youngs
DOP: Ben Magahy
Edit: David Stevens @ The Assembly Rooms
Sound: Martin Leitner @ WAVE