When problems arise its not just a phone or a computer that breaks, its an aspect of someones life that needs fixing. Apple needed to put a spotlight on a real life example of a problem and how it was solved by one of their AppleCare Advisors. This film explains how Makiko helped Shoko continue to teach ballet with the use of her iPad.

Director: Tubby Brother
Agency: Eleven – San Francisco
DOP: Nate Hurtsellers
Editor: Paul O’Reilly @ Stitch