Apple products are used by millions of people everyday. When problems arise its not just a phone or a computer that breaks, its an aspect of someones life that needs fixing.
We traveled to Tokyo and Osaka to shoot this film that explains how Makiko helped Shoko continue to teach ballet with the use of her iPad. Apple needed to put a spotlight on a real life example of a problem and how it was solved by one of their AppleCare Advisors.
Director: Tubby Brother
Agency: Eleven – San Francisco
DOP: Nate Hurtsellers
Edit: Paul O’Reilly @ Stitch