Durex 'Let’s Not Go Back To Normal'

Agency: Havas

Director: Tubby Brothers

When the entire world was talking about going back to normal, we asked if normal was good enough to begin with. Because when the world was ‘normal’, women were being shamed for carrying condoms, men were making lame excuses for not even wearing them and there were one million new STIs every single day. That didn’t sound like a normal we wanted to go back to. Our film was crafted to spark conversation around the conventions we wanted to challenge. A raw and honest call to arms, legs, bums and private parts for better, safer, sex for all. Provoking our audience to use this opportunity to reflect on their sexual health habits and empower them to reconsider their behaviour between the sheets.

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