We made some lovely 60 & 20 second TV spots for Sainsbury’s showing their support for the 2016 Paralympic games in Rio.

Using early home movie footage, and with a heartfelt voice over from their mothers, they show a fresh side to these top athletes that viewers haven’t seen before – a real insight into their past, showing their determination, struggle and personality in new and candid ways.

It was great to meet their mums and record some really interesting interviews whilst enjoying tea and cake 🙂 And congratulations to Jonnie for smashing the T44 100m gold!

Director: Tubby Brother
Client: Sainsbury’s
Agency: AMV BBDO
Producer: Andrew Levene
Edit: David Stevens @ The Assembly Rooms
Composer: Ludovico Einaudi
Sound: Jungle Studios
Colourist: Jim Bracher @ The Mill

Below 20″ TV cut: