We made some lovely 20 second TV spots for Sainsbury’s and some 60 second extended cuts showing their support for the 2016 Paralympic games in Rio.

Using early home movie footage, and with a heartfelt voice over from their mothers, they show a fresh side to these top athletes that viewers haven’t seen before – a real insight into their past, showing their determination, struggle and personality in new and candid ways.

It was great to meet their mums and record some really interesting interviews whilst enjoying tea and cake 🙂

And congratulations to Jonnie for smashing the T44 100m gold!

Director: Tubby Brother
Agency: AMV BBDO
Creative Directors: Toby Allen, Jim Hilson
Creatives: Andre Hull, Clark Edwards
Producer: Andrew Levene @ Stink London
Edit: David Stevens @ The Assembly Rooms
Music: Ludovico Einaudi
Sound: Jungle Studios
Colourist: Jim Bracher @ The Mill
Online: The Mill

Below 20″ TV cut: