Chaos ensues as two best mates tuck into homemade ice lollies in a competition to see who can get the bluest tongue. Who would have known the fun you can have with frozen fruit juice?

Director: Tubby Brother
Client: Sainsbury’s
Agency: Wieden and Kennedy
Producer: James Youngs
DOP: Ben Magahy
Edit: David Stevens @ The Assembly Rooms
Sound: Martin Leitner @ WAVE