Motorbikes make up less than 1% of road traffic but account for more than 20% of serious and fatal vehicle casualties in the UK. To address this stark statistic we worked with adam&eveDDB and Highways England to create a film encouraging motorcyclists to take control of their own safety by taking as much care of their own bodies, as they do their beloved bikes.
Filmed with 9 hidden cameras, the campaign focuses on the launch of a brand-new “bike parts” shop. The ‘parts’ in the shop looked like high-end bike parts, but on closer inspection were in fact medical implants you may need if undergoing major surgery following an accident. The shop was staffed by real bikers who had survived accidents and had prosthetic parts fitted as a result, so they could talk to bikers about the tactics and skills required to avoid accidents.
The ‘BikerTek’ parts shop has appeared at 13 motorcycling events, festivals and cafés around the country throughout the summer.
Director: Tubby Brother
Production Company: Tubby Brother Films
Producer: Mark Gibbons
DOP: Chris Clarke
Editor: Matthew Felstead @ BigChop
Sound: Rich Simpson @ HIJACK
Colourist: Alex Seery @ HIJACK