Winner at Campaign Experience Awards 2020
🥇⁠ Bravest Campaign (Gold)⁠⠀
🥈 Experiences for Good (Silver)⁠⠀
🥈 Outstanding Creative Idea (Silver)⁠

Winner at The One Show Awards 2020
🥉 Branded Entertainment (Bronze)

Motorbikes make up less than 1% of road traffic but account for more than 20% of serious and fatal vehicle casualties in the UK. To address this stark statistic we worked with adam&eveDDB and Highways England to create a film encouraging motorcyclists to take control of their own safety by taking as much care of their own bodies, as they do their beloved bikes.

Filmed with 9 hidden cameras, the campaign focuses on the launch of a brand-new “bike parts” shop. The ‘parts’ in the shop looked like high-end bike parts, but on closer inspection were in fact medical implants you may need if undergoing major surgery following an accident. The shop was staffed by real bikers who had survived accidents and had prosthetic parts fitted as a result, so they could talk to bikers about the tactics and skills required to avoid accidents.

Director: Tubby Brother
Agency: adam&eveDDB
Producer: Mark Gibbons
DOP: Chris Clarke
Editor: Matthew Felstead @ BigChop
Colourist: Alex Seery @ HIJACK
Sound Design: Rich Simpson @ HIJACK
Music: Sniffy Dog Music