*Winner of 1x Silver and 1x Bronze Arrow at the BTAA British Arrows Awards 2016.
*Winner of 1x Bronze at the LIA Awards 2016.
*Awarded ‘Ad of the Day’ on Adweek.com.

Ashwin Willemse: The Right Path tells the story of a man who had a choice of two paths when growing up. One dictated to him by a notorious Cape Town gang, and one he would need to make for himself, to follow a path to the pinnacle of rugby. The film celebrates the choice that he made to defy his circumstances, and with the encouragement of those around him, he became who he really wanted to be, eventually winning 19 caps for his country and becoming a World Champion in 2007.

Director: Tubby Brother
Client: Guinness
Agency: AMV BBDO
Production Company: Tubby Brother / Stink London / Stillking Cape Town
Editor: Ben Tubby
Sound: James Cobbold @ 750mph
Colourist: Matthieu Toullet @ MPC