Guinness – Never Alone (Doc)

Content

*Winner of 1x Grand Prix at Ciclope Festival 2016.

*Winner of 1x Gold Glass Lion at the Cannes Lions Awards 2016.

*Winner of 1x Bronze Entertainment Lion at the Cannes Lions Awards 2016.

*Winner of 1x Gold at the LIA Awards 2016.

*Winner of 1x Bronze at the LIA Awards 2016.

*Winner of 2x Gold Arrows at the BTAA British Arrows Awards 2016.

*Winner of 1x Graphite Pencil at the D&AD Professional Awards 2016.

*Finalist in Documentary Short Film at the LIA Awards 2016.

*Awarded ‘Ad of the Day’ on Adweek.com.

Stink London contacted us to create the Digital Content for the new Guinness campaign that would sit alongside John Hillcoat’s main TVC’s. We conducted interviews with the athletes to delve deeper into the personal stories portrayed in the commercials. To create the extra length to tell their stories we directed 2nd Unit with the idea of making the digital content feel like extended cuts of the TVC’s.

Gareth Thomas: Never Alone tells the story of how the former Wales captain’s greatest fear wasn’t the opposition he faced on the pitch, but the fear of rejection from everything he had known, because of his sexuality. The film celebrates the courage of Gareth, and most importantly, the empathy shown by his teammates when he came out, showing that even when he felt he was on his own and at his lowest point, he was always part of a team.

Director: Tubby Brother
Agency: AMV BBDO
Edit: Tubby Brother
Producer: Tubby Brother / Stink London
Sound: Ben Gulvin @ 750mph
Colourist: Matthieu Toullet @ MPC
Online: Tubby Brother