In the middle of winter we took agency JWT London on a summit attempt on Mount Snowdon in North Wales because they wanted proof in the idea of human ambition. It was a risky time of year with potential for heavy snow and dangerous icy conditions. Don’t let the beautiful blue sky and views fool you – this was an arduous journey made possible through hard work, a tight team and expert mountain guides.
Production: Rogue Films
Producer: Tom Farley